Our Philosophy

Here at Ignite we love smartphones and Netflix, we love modern medicine and 3D printing, we love artificial intelligence, nanotechnology, the internet and space travel…

BUT

Snowboard

…we love most of all the sensation of heading off on a new adventure, of dropping into that perfect wave, of a sunrise over an open ocean with a steaming hot mug of coffee in your hands surrounded by friends, the embers of last night’s fire glowing in front of you.

In short, we believe that although technology can do wondrous things for us…

Biology is where it’s at…more specifically our own biology.

We believe, no matter how mind blowing the modern world becomes, how easy it can make our lives, how any sufficiently advanced technology is indistinguishable from magic…we believe the real magic happens inside of us.

And We Believe Much Of The World Has Forgotten This.

That we trade this magic every day for a bigger house, a better job, a faster lunch, a more successful life, whilst stuck in another Zoom meeting.

That we’ve become so obsessed by the search for happiness in external things, we’ve forgotten the absolute joy that the human experience can provide free of charge, every minute of every day.

Forgotten that everything we are searching for so hard in the outside world actually already exists within us waiting to be unleashed.

Technology can do wondrous things for us, but what good is it, if we forget how to be human along the way?


Extreme and Adventure Sports are the vehicles which have opened our eyes to the boundless passion for life we all possess, the real potential of the human state.

We want to explore that potential…

Not by lecturing you, or telling you how to live, but by inspiring you with an image of what is possible for your life, by opening the door to a new way of living…and letting you choose to walk through it.

To Re Energise your biology…

To Re Connect you to the world around you…

To Re Ignite you, so you realise truly ANYTHING is possible…

To make you feel a little healthier, a little happier, a little more human…a little more magic.


So throw a Tantrum against convention, walk the path less travelled, live a life less ordinary.

Come with us, we’ll show you how to fly.