There are 3 MAJOR forces at play when it comes to your ability to lose weight easily and keep it off. I’m going to talk about 2 of them today…the 2 which I call the external influencers.
You see, there are 2 major industries heavily invested in ensuring you fail. Now before I start, this isn’t a big conspiracy theory. I don’t believe these companies are necessarily evil. I believe that market forces have led us to this position and it’s simply a result of supply and demand.
That said, what are these 2 industries?
The Food Industry
The Pharmaceutical Industry
What’s the biggest problem the food industry has?
That your appetite is finite and thus demand for their product has a finite limit defined by nature.
So they make food as nutritionally empty as possible, so it never fills you up. Whilst being as addictive as possible, so you never stop eating it. The slogan “Once you pop you can’t stop” is literally true.
Now many people don’t realise this but there is a HUGE amount of research which goes in to creating the food we eat. Most food these days is actually designed in a lab. Labs where scientists wire people up, stick a load of electrodes to their skull and then feed them their latest delicacy.
What they are looking for is a response in the brain as similar to that produced by heroin as possible.
Because heroin is one of the most addictive substances on the planet and they know if they can get close to that they’re on to a winner
What to know something chilling…
They beat heroin years ago.
In a study done by Connecticut College they gave rats the choice of 2 food types, one was Morphine (which is what heroin becomes straight after injection) the other Oreos. The rats favoured the Oreos…every time!
And we are advertising this stuff to our children…
The problem with all this scientifically designed, nutrient empty food apart from the fact you can’t stop eating it?
It’s really bad for you.
To make it as addictive as possible it’s often been manipulated by scientists to the point where it’s really not recognisable as food, (at least not for humans…perhaps for robots) and it does a lot of damage to your biology as you eat it. So over time, it makes you weak, fat and eventually really ill.
“Ah ha, but don’t worry” say the Pharmaceutical companies at this point, “we’ve got just the thing for you. You just need to take this (hugely expensive) pill for the rest of your life.”
Which while it may cure your immediate problem (although often it really doesn’t) leads to a whole host of other problems down the line.
When you consider these are 2 of the largest industries in the world and realise the advertising budgets and the lobbying power they have, you can see why you’re up against it before you even start.
In our online community, I dive deep into the other major forces at play, stopping you from losing weight and keeping it off, these are the BIG ones and no one is talking about them. I’ll also show you how you can lose 10+ kilos in the next 6 weeks and KEEP IT OFF without ever counting calories, going hungry or spending hours at the gym.
Dave’s been a kitesurfer for 12 years, last week he gave up and sold his kites…
When he first started he dreamed of being a lean, ripped kiter (like the ones he’d seen at the beach) kiting was his motivation and his inspiration to lose the weight he was carrying, to eat healthy, to get in shape. Now he could kite it meant he wouldn’t have to pack himself into a gym anymore. He could combine being outside doing something he loved, with getting fit and losing weight.
Only it didn’t quite work out like that.
He could never seem to build up a routine or be consistent enough in his efforts to really shift the weight and get in shape. Oftentimes work simply meant he didn’t have the time to build a routine or life simply got in the way. Many times when he did manage to get in good habits for a few weeks something would happen outside of his control which would mean he’d have to ditch all the good habits, as he had to sort out the crisis happening in his life.
He woke up most mornings, looked in the mirror and wasn’t really happy with what he saw, and worse he was starting to notice the effects when he went kiting. Because of his lack of physical fitness and the growing spare tyre he was carrying about his midriff, he was losing stamina and confidence on the water.
He knew he should do something about it, but just couldn’t seem to get motivated to actually start.
One day after a particularly terrible session on the water he decided enough was enough. He was going to shift the weight and get in shape for good. After all he was a success in a lot of other areas in life, why was this so hard for him?
He booked a kiting holiday to act as motivation, giving himself a target to get in shape for.
And he dug in, he gave up the booze, he watched what he ate, he started jogging. And he started losing weight, SLOWLY, but hey it was better than nothing. But it was hard work, he had to give up a lot of things he loved and constantly wondered “do I have to live like this forever?”
He was determined to crack this however so he kept it up.
As he started to lose a few kilos and feel a bit better about himself, the motivation he had to lose the weight started to disappear and he started having a few treats he knew he shouldn’t be having, a few more beers at dinner time, he skipped more and more workouts. Before he knew it, all his good habits had disappeared and he was back to where he started.
The kiting holiday was coming up and despite being in pretty bad shape he went, thinking he’d take it easy and maybe it would be the kick start he needed.
On day 3 after having had 2 great days on the water he felt something tweak. He always knew that having a gut was putting pressure on his back and the added forces applied by kitesurfing just proved too much. He spent the rest of the holiday barely able to move, let alone get out onto the water. Over the next few weeks of recovery, as a result of comfort eating and not moving much, he piled the pounds on.
After following this exhausting cycle of boom and bust for 15 years Dave finally decided he was just getting old and had to accept it, he sold his kites.
Dave is not alone in this. For many this constant cycle into and out of form gets so tiresome. They simply can’t see a way to balance their lifestyle with staying lean and in shape, it seems a constant choice between one or the other. Their weight starts to effect their ability and confidence on the water. They begin to identify themselves as being an inactive person, not the dynamic, lean kitesurfer they had dreamed of being, and despite being pretty pissed off, they can’t seem to do anything about it.
Don’t let your story be like Dave’s…
Every week in our online community “The Pack” I coach you live in:
Why You Can LOSE WEIGHT But Can NEVER *Keep It Off* And How To Break The Cycle…
At first I was pretty shocked, my first response was to be angry. After all, no one likes being hung up on.
Then I started to think about it and realised it was a shame that he’d reacted like that.
I really could have helped him and now would never get the chance.
You see, I was on a call with a guy yesterday who wanted to lose 45 kilos and had tried everything, but just couldn’t shift the weight and keep it off.
I was really excited as these are the people who I love getting results for at it literally changes their life.
Everything was going great until he asked me what diet I follow.
I told him I follow my own diet but that it includes meat.
He lost it. He told me he was vegan and so how could I possibly help him.
He asked me if I’d ever been vegan. I told him “No.”
He rolled his eyes and said, “So how the hell are you going to help me? You eat meat, you’ve never been vegan!”
This was the moment he hung up.
Now he was absolutely right, as I said, I’ve never been vegan and have no intention of ever being vegan…but it doesn’t mean I don’t know how to help vegans lose weight.
You see, weight loss is independent of which particular diet you’re following.
The underlying principles of weight loss apply across all diets…
So I don’t care if your Vegan or full blown Carnivore, Keto, Paleo, Atkins, Weight Watchers or anything in-between…it really makes no difference to me (it doesn’t mean I don’t understand each of those diets in detail…I do)
But by following the plan I talk about inside our free online community you can be on any diet you want and still lose weight.
There are so many videos out there talking about weight loss and focussing just on the food you eat, or the exercise you do. They are ALL missing a HUGE piece of the puzzle which when you understand it will enable the weight to just melt off you, and make sure you don’t suffer all the usual side effects of losing weight (headaches, brain fog, feeling grumpy etc).
Every week inside our free online community “The Pack” I run a free live masterclass where I run through these principles and you can ask me questions. Join by clicking the button below:
In that time I’d lost weight and gained back my 6 pack, I hadn’t been ill the entire time, I had loads more energy and I was in a constant good mood.
Wasn’t it supposed to be the other way around?
Lets jump back to a few years before…
When I was training for the Marines I was doing 3 – 5 hours of exercise a DAY.
Circuit classes, jogging, hitting the weights, it was a brutal regime.
I was, in short, ridiculously fit.
I was also constantly ill, grumpy ALL the time, always famished and had no energy for anything else…but hey I was fit, so all was good.
After I left her Majesties Service I naturally let my exercise plan drift a little…well let’s be honest…a lot.
For 3 years I did no formal exercise. Sure I played a bit of sport, did a bit of kiting, walked up and down the beach a LOT chasing students but nothing structured and certainly nothing like the level I’d been doing before.
I expected to get fat, I expected to lose a lot of fitness.
The reverse happened.
I lost weight (I’d always had a stubborn bit of puppy fat obscuring my abs which I just couldn’t shift, which just melted away)
My moods massively improved.
I didn’t get ill once in the entire 3 years.
And when I signed up for a Spartan Race as part of a dare to a friend I found my physical fitness hadn’t degenerated anywhere as near as much as it “should” have.
What was going on?
In medicine there is something called the Minimum Effect Dose for any drug. This is the dose at which this drug gives maximum benefit with minimum side effects.
Once we exceed the MED we are not increasing the benefits of the drug but are increasing the unpleasant and often harmful side effects.
In short ,more is not better.
Now exercise has a MED…and it’s a LOT lower than we think.(I have clients who work out for 15 mins a week and look, feel and perform amazingly!)
Once we exceed the MED we are gaining fewer benefits and massively increasing our chances of injury, DOMS (aching muscles) and overtraining.
If you’re interested to discover how you can exercise less and get bigger benefits by effectively finding your MED for exercise (and a load of other performance enhancing factors) then join our free community.
Every week in the community I run a free live masterclass where we’ll start building out your own personalised program.
At the moment I know a lot of people are pretty worried about the effect being stuck indoors is going to have on their waistline. Let’s face it all this sitting around and boredom snacking isn’t going to make us any slimmer.
There is however a more insidious threat to our waistlines which no one’s really talking about…
This is, for many of us, one of the most stressful times of our lives. You may or may not be working, but you’ll certainly be worried about loved ones and what the future holds in general.
Now stress itself is one of the biggest contributors to weight gain there is.
On a simple (and slightly oversimplified) biological level, stress raises cortisol levels, which raises blood sugar which causes you to store more food as fat.
So we want to avoid it as much as possible if we are to stay trim.
Now, most of us, when we think of stress in this time will think about the financial stress, the psychological stress caused by the uncertainty of our situation…
But stress comes in many forms.
Being indoors itself is stressful to our system.
Wifi, lack of sunlight, lack of contact with the earth, lack of nature, lack of forced temperature adaption, mould in our houses, social isolation, loneliness, lack of laughter and too much screen time all contribute to the underlying stress levels felt in the body, even if they are only subconsciously felt…
And the body only has one response to stress:
Dump cortisol, raise blood sugar and store fat…
So anything we can do to lower stress levels in this time is going to do both our mental health and our waistlines the world of good.
Luckily for us there are some things you can do right now, really simple things which will help you to control stress levels, feel better and have a positive impact on your waistline.
Now I’m not for one minute suggesting that your not maintaining your daily hygiene but there is one thing you can do when you’re in the shower which can really help you reduce stress and boost your immune system at the same time (get your minds out of the gutter gents!).
The benefits of cold water have been known for a while now. Cold water exposure leads to the creation of an increased amount of white blood cells, those internal warriors who protect you from viruses. But it also has a up regulating effect on our parasympathetic nervous system…that part of the nervous system which (quite literally in this case) chills us out and de stresses us.
So at the end of your shower just turn the temperate all the way down for 30 seconds before you hop out.
30 seconds is enough to reap the benefits and I guarantee you’ll feel amazing afterwards.
A word to the wise.
The first few times you do this it may feel pretty unpleasant but the body reacts very quickly and within a few days you might even start to enjoy them, finding that when you don’t finish your shower this way you feel sluggish and over heated all day.
We know Electromagnetic Fields (EMF) effect us. Heck we and every other living thing on the planet emit a EMF field and these fields are constantly interacting in a complex pattern we do not fully understand as of yet.
What we do know is these fields have a significant impact on our health and wellbeing.
Scientists are starting to suspect quite strongly the electromagnetic fields emitted by our computers, our TV’s and most powerful of all, our wifi routers interfere with our own electromagnetic field and are very likely doing us harm by raising internal stress levels and down regulating the immune system.
So whenever you can over the coming weeks, turn off any electrical items. If you are using the internet try to plug your computer into the network and turn off the wifi so your not being exposed to it and turn your wifi of at night when you sleep.
Even if you think this is all hogwash…it can’t do you any harm to not have the internet on at night!
For those of you who have a garden this is a great one. Remember how we talked about EMF? Well the earth has the biggest EMF field of all and we are specifically attuned to it, to the point where it has a healing effect on us. It works to rebalance our own EMF fields and acts as protection against the toxic EMF emitted by our electrical devices and WIfi.
Bizarre to think that all those tree huggers were actually on to something (trees have EMF fields too).
This ones really easy, simply take your shoes and socks off and prance around in your garden for 5 – 10 minutes, preferably do this in the sunlight with some skin exposed to reap the benefits of…
If you can manage it, get some sunlight on your skin (without sun protection) and into your eyes (don’t look directly at the sun, just be outside without sunglasses).
Now for some of you you may not be able to get outside much at all these days but simply standing in front of a window will help. It doesn’t even really need to be sunny. What you want is the intensity of light only provided by that big ball of fire in the sky, even if it’s through clouds its still a hell of a lot better than any light bulb.
Natural light has a calming effect the body as opposed to electrical light which almost always causes stress and the vitamin D it forces the body to generate is going to do you the world of good these days.
Preferably do this first thing in the morning as that way it has a resetting effect on your internal clock which will aid you in sleeping better as well.
FORCED TEMPERATURE REGULATION
Human beings were actually designed to live across quite a wide range of temperatures. Back in our days of chasing buffalo across the savanna, we would wake up shivering and as the sun came up and rose to its zenith would most likely be sweating buckets by midday.
Believe it or not being forced to adapt to temperature variations throughout the day is actually very good for us.
The problem especially at the moment is we are locked inside, most probably in our central heated houses which maintain the temperature at a perfect 18 degrees (or whatever you have it at in your house). This completely over rides our bodies need to adapt to changing temperature, which over time actually causes stress on the system.
So anything you can do to un regulate this (is that a word?) from time to time will help. Now I’m not saying go and give your self heat stroke or hypothermia but forcing your body to adapt to subtle temperature changes can do you the world of good.
Wear a t-shirt when you’d normally be wearing a jumper, take that cold shower, prance around bare foot outside in your pants (you’ll also give you neighbours a laugh and laughter is a great de stressor!) or put on an extra jumper and sweat a bit.
Just by doing a few of these things you’ll have an effect on your bodies stress response. You’ll not only feel better but you’ll be helping your waistline as well.
If you are worried about being stuck inside, not moving enough and snacking too much, I’d invite you to join our free online community in it you’ll find all the secrets to help you lose 20 kilos in 6 weeks without EVER counting calories, points or macros, going hungry or spending hours at the gym.